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Phase 1: Foundation
Define the core problem in one sentence
Identify your target user (ICP)
Write the one-sentence product promise
List 3 competitors and your differentiator
Validate: find 5 people who have this problem
Document the pain in your customer's own words
Phase 2: Naming & Brand
Choose product name
Check domain availability (.com, .io, .dev)
Reserve Twitter/X handle
Reserve GitHub org
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