Day 1: Announce

• Post "We're launching this week" on X/Twitter
• Send teaser email to waitlist
• Update product status to "launching soon" in directories
• Pin the announcement tweet

Day 2: Behind the Scenes

• Post a build story thread on X
• Share a before/after screenshot of the product
• Post in 3 relevant communities (Slack, Discord, Reddit)

Day 3: Demo

• Publish a 2-minute demo video on YouTube/X
• Create a GIF showing the core feature
• Post demo on LinkedIn

Day 4: Social Proof

• Share a beta user testimonial or quote
• Post the "3 problems we solve" thread
• Reach out to 5 micro-influencers in your niche

Day 5: Pricing & Offer

• Announce early-bird pricing (if applicable)
• Set an expiration date on the offer
• Post "why we priced it this way" thread

Day 6: Product Hunt

• Go live on Product Hunt at 12:01 AM PST
• Notify all supporters
• Respond to every comment

Day 7: Retrospective

• Share launch results publicly (traffic, signups, revenue)
• Write "lessons learned" post
• Thank everyone who supported the launch
• Email new users with a personal welcome