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Phase 1: Problem Definition
Write the problem in one sentence
Identify who experiences this problem most acutely
Rate how often this problem occurs (daily / weekly / monthly)
Rate how painful this problem is (1–10)
Rate current solutions (how bad are they?)
Calculate: frequency × pain = urgency score
Phase 2: Market Research
Search Google for the problem (what shows up?)
Search Reddit for the problem (r/entrepreneurship, niche subs)
Check if existing SaaS tools address it (G2, Capterra)
Read 20+ customer reviews of competitor products
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